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Paid Search is by far the quickest way to generate targeted consumers to your website. Ever noticed how search engines display “sponsored ads” on their search results page? These ads, commonly known as Pay-Per-Click or Pay-Per-Action advertising, help connect targeted customers to businesses that offer products or services they are looking for.
Our PPC Management services help you acquire new customers fast. PPC Management is the process of advertising your business through search engines. When people search for a product or service like yours on Google or Bing, we will help your business appear at the top.
Paid Search Advertising has many names such as Pay-Per-Click, Search Engine Marketing, AdWords, and many more with the potential of alluring relevant visitors to a website. If handled appropriately, paid search ads can prove to be an effective form of advertising as it can help you increase sales while generating more leads and that too in a very short time period.
With the presence of over billion websites, users find it difficult finding the needed information, and it is more difficult for companies to attract the targeted audience to their respective websites. At MilkyWeb, we help you pass through this dilemma through custom search-engine ads, which are specifically produced for your target audience – devised enough to stack the deck in your favor.
To ensure the success of your business or campaign, we will not only drive the relevant traffic to your website, but also formulate performance driven, optimal PPC strategies that help you get the maximum ROI within a short span. We implement paid marketing campaigns on AdWords, LinkedIn, Facebook, and other platforms to deliver positive results to your business.
The whole effectiveness of PPC ads depends upon the fact that how well you select your keywords to target potential customers. Our experienced team of Google AdWords will collaboratively work with you to determine the targeted keywords in order to bring relevant traffic to your website at comprehensive prices.
Our PPC Management Services helps your business grow in two unique ways:
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Generate high-quality traffic and increase conversions:
Fuel your website with high-quality traffic and watch your conversions explode. There are over 3 billion searches every day. These searches are full of people looking for answers and solutions to their problems. A percentage of these searches are problems that your business solves. Through the use of ppc management services, you can pull new customers to your business immediately.
Get results instantly:
Paid search ads will drive traffic to your website instantly once setup. Unlike organic search listings, you will be on the front page of Google instantly. However, you pay per click on your search ads. It is important to make sure you are paying for clicks that convert into conversions. In addition, it is even more important that your cost per conversion is not higher than the value of your customers.
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Steps of our PPC management strategy:
Strategic keyword recommendation: Our PPC experts use professional tools to conduct a detailed keyword analysis to identify the keywords which will offer you a plethora of enquiries. Very often, these keywords push beyond the obvious and you would left with the options which you would never even thought of!
Bid Management: Our PPC management team bids only on those keywords which are more likely to grant you great Return on Investment (ROI). Bids are continuously monitored closely with complete emphasis on keywords which are most targeted yet least competitive.
PPC Copywriting: A compelling title as well as description is as likely to attain you clicks as an effective keyword. Our in-house copy writers write unique pieces of content that are catchy and effective.
ROI rate report: Every report of a campaign are regularly documented and shared with clients as it is a part of our campaign management system. ROI is monitored closely and the campaign is altered according to trends in the report. Clients can also view the performance data for all keywords that include CTR, ROI and traffic reports.
What are the benefits of using PPC?
The benefits are unlike SEO (search engine optimization: the process of affecting the visibility of a website or a webpage in a search engine’s unpaid results), where you have to prove yourself to Google to move up in the rankings, PPC puts you on top right away. A PPC campaign can be created and put in place in a matter of hours, delivering much faster results. PPC can also be switched on and off as needed. PPC allows you to track how much your cpa (cost per acquisition) is because you can see how much you pay per click, and how many clicks it takes to convert a sale.
You can’t always sell directly online, but generating leads or emails for email marketing with PPC is a powerful component of any successful online marketing effort. You can measure the value of those leads and email lists, giving you the ability to measure the customer lifetime value from those leads, thus tracking their ROI (return on investment). That would make any client a smiling client.
PPC Management Services: Our Process
#1: Assign an Advertising Specialist to your Account
We will assign an experienced search engine advertising specialist to manage your ad campaign. This person will be trained in AdWords and highly experienced in running successful campaigns. We will first learn your business and then create a strategy that works for you.
#2: Identify Keyword Opportunities for Your Business
Spend money on the most cost-effective keywords. We will do thorough research to find opportunities for your business. Keywords are the search terms that people type into search networks when looking for something they are interested in. We research thousands of keywords and measure search traffic, competition, and costs associated to select the best keywords for your advertising campaign.
#3: Analyze Competition
Keep an eye on your competitors. We will closely evaluate what your competitors are doing in the search engines. By identifying strengths and weaknesses in their advertising efforts, we will be able to develop a smarter approach for your campaign.
#4: Ad Creation
Develop effective search engine ads. For every ad, we write the headline, copy, and target the ads at specific keywords. We will also A/B split test the ads to identify high-performing ads.
#5: Monitor Your Ads and Optimize
Identify low-performing areas of your ad campaigns fast. We will keep an eye on your campaign daily. If results begin to decline, we will detect it immediately and pause low-performing ads. In addition, we can launch new ads to keep the results coming in.
#6: Reporting and Communication
Know how your paid search advertisements are performing. Your ad specialist will prepare monthly reporting for you to review. In addition, we will install conversion tracking on your advertisements. This will report the amount of conversions we are generating with our ppc management services.